Key Responsibilities
- Plan, execute, and manage digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.
- Develop and implement strategic marketing plans based on business goals and performance data.
- Create, schedule, and manage content for social media, email marketing, and landing pages to drive engagement and conversions.
- Monitor and optimize paid advertising (PPC) performance to ensure high ROI and cost efficiency.
- Analyze campaign metrics and generate performance reports using tools like Google Analytics, Meta Business Suite, and campaign dashboards.
- Collaborate with content creators and designers to produce compelling marketing assets.
- Perform keyword research and implement basic on-page and off-page SEO techniques to support organic visibility.
- Conduct SEO audits and provide recommendations for improving site structure and content optimization.
- Stay updated with the latest trends in digital marketing, advertising platforms, and search engine algorithms.
- Identify growth opportunities and provide smart, data-driven solutions to enhance brand reach and performance.
Integration
